How Google Profile Photos Help You Attract Customers.

Learn how photos on your Google Business Profile influence customer decisions and boost visibility. Get tips & tools to stand out locally.

• Why Photos Matter More Than You Think
• Stats That Prove the Power of Photos
• Types of Photos That Attract Customers
• Real-World Success Stories
• Photo Best Practices for Small Businesses
• How InProfile Can Amplify Your Google Presence
• Quick Photo Checklist to Boost Your Google Profile
• Key Takeaways

You’ve probably heard this one before: “A picture is worth a thousand words.” But when it comes to your Google Business Profile (formerly Google My Business), a picture could be worth a thousand customers. Whether you run a cozy café, an energetic salon, or a neighborhood pet clinic — adding high-quality photos could mean the difference between being chosen or ignored.

While reviews are still critically important (and we’ll get to them), the truth is: people often see your photos before they read a single review. Your visuals are your digital first impression — so how are you presenting your business?

If you’re not sold on images just yet, here are some eye-opening stats to consider:

• Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites than those without, according to Google.
• A BrightLocal study revealed that customers are 54% more likely to consider local businesses with photos when browsing Google Search or Maps.
• Listings that add over 100 photos receive 520% more calls than average business listings.

Clearly, adding a few snapshots of your storefront or behind-the-scenes action isn’t just “nice to have”—it’s a sales strategy.

Not all photos are created equal. Here’s what actually moves the needle for curious customers:

• Exterior Photos: Help users recognize your building when they arrive.
• Interior Photos: Offer a sense of ambiance and cleanliness.
• Product or Service Shots: Whether it’s a perfectly served cappuccino or a polished haircut, show what you’re selling.
• Team or Staff Photos: Introduce the friendly faces behind the business.
• Customer Experience: Candid moments of real customers enjoying your space (with permission, of course).

A boutique clothing store might highlight new arrivals, while a dentist’s office could showcase its modern equipment and smiling patients (again, with consent).

Let’s talk specifics.

Rita’s Urban Salon in Austin, TX saw a 38% jump in bookings after uploading new team portraits and before-and-after hairstyle pictures. Why? Trust-building through transparency.

Rafael’s Mexican Grill in Chicago started posting daily photos of their lunch specials on their Google profile — soon after, they noticed more walk-in orders and reviews that mentioned “drooling over your pics on Google!”

These aren’t miracles — they’re results from visibility, trust, and relevance boosted through strategic photos.

Now that you see the potential, here’s how to maximize it:

Got photos? Great. But imagine if every satisfied customer who came through your door could leave a glowing Google review instantly — right after seeing those photos. That’s exactly what platforms like InProfile help you do.

You simply add your Google review link and business info, and InProfile does the rest:

• Creates a smart branded QR code that redirects customers to leave a one-click review.
• Gives you a stunning digital profile — a photo-rich mini-website to showcase your business, hours, contact info, and social links.
• Boosts trust and local SEO & AI SEO by combining real reviews and strong visual presence.

With visual storytelling and instant feedback, InProfile turns happy customers into vocal advocates. That’s the kind of momentum that drives foot traffic and calls.

• Photos aren’t optional — they drive real customer decisions.
• Google listings with photos see significantly more clicks and engagement.
• Quality matters: use real, clear, well-lit images that reflect your brand personality.
• Tools like InProfile combine photos + reviews to double your visibility.
• Start treating your photo updates like a marketing task — not a chore.