In today’s world, even local businesses need a strong online presence.
This is the story of how a saree shop in Surat increased its foot traffic by 30% in just two months — not with ads, but with online reviews.
Let’s see how they turned customer feedback into free marketing.
💡 The Challenge: Great Sarees, Fewer Customers
“Kanchan Saree Studio” had been running for years.
Their regular customers loved the quality, but new buyers rarely found the shop online.
When the owner searched on Google, here’s what they saw:
- Only 12 Google reviews
- A 3.8-star average rating
- No clear way for customers to leave a review
Even though they had amazing products, they weren’t getting noticed.
In the digital era, that’s a big challenge.
Why Visibility Matters for Local Shops
When someone searches “best saree shop in Surat,” Google shows stores with the most reviews and highest ratings first.
That means even if your products are better, customers might never see you.
A recent BrightLocal study found that 87% of people read online reviews before visiting a local business.
So, if your business isn’t visible or trusted online, you’re losing potential customers — every single day.
The Solution: Make Reviews Effortless
The owner decided to fix this using InProfile.co, a tool that helps small businesses manage their online presence and collect reviews easily.
Here’s what they did:
- Created an InProfile page with shop details, photos, and a direct Google Review link.
- Generated a smart QR code that opened the review page instantly.
- Printed the QR code on bills and display boards.
- Trained staff to politely ask:
“If you liked our sarees, could you share your experience? Just scan this — it takes 10 seconds.”
No complicated setup, no tech knowledge — just one simple system.
The Results: More Reviews, More Visitors
After only two months, the changes were clear:
- ⭐ Reviews increased from 12 to 168
- 🌟 Average rating jumped from 3.8 to 4.7 stars
- 🚶♀️ Foot traffic grew by 30%
- 💬 Customers mentioned reading reviews before visiting
As a result, Google started ranking their shop higher in local searches.
People nearby searched for “saree shops in Surat” — and Kanchan Saree Studio appeared on top.
Why Online Reviews Work Like Free Marketing
Good reviews build both trust and visibility.
When your customers share positive experiences, Google considers your business more credible.
That’s why reviews can:
- Boost local SEO rankings
- Increase click-through rates
- Build long-term customer trust
In other words, your customers become your best marketers — for free.
Tips for Small Business Owners
If you run a local shop, here’s what you can learn from this story:
✅ Ask for reviews — don’t wait.
Most happy customers are willing to leave one; they just need an easy way.
✅ Make the process simple.
Use a single smart link or QR code instead of long URLs.
✅ Respond to every review.
Even a short “thank you” helps build connection and trust.
✅ Use your reviews everywhere.
Add them to your social posts, banners, or website — it builds instant credibility.
How InProfile Helped Simplify Everything
Using InProfile, the saree shop created one central link that did it all:
- Collected Google Reviews instantly
- Showed shop photos and location
- Linked social media and contact info
- Ranked higher in local search results
Their InProfile page became a mini website — simple, mobile-friendly, and SEO-optimized.
As the owner shared:
“Before this, people didn’t find us online. Now, new customers visit every week because they saw our reviews.”
Final Thoughts
For small businesses, reviews are your most powerful marketing tool.
They build trust, improve your ranking, and bring more real visitors to your store.
If you want to grow your local business — start asking for feedback.
And if you want to make it easy, try InProfile.co.
With just one link, you can turn happy customers into loyal promoters — just like this saree shop in Surat.
Key Takeaways
- Online reviews help small businesses grow faster and rank higher
- 87% of customers trust online reviews before visiting a store
- QR codes make collecting reviews simple and fast
- InProfile helps turn reviews into real growth
